Now that the photos have gone live on the Cad & The Dandy site I can finally blog about the shoot here — which, obviously, I’ve been itching to do for a while now. This was a fashion shoot with a difference. No models. All the people in front of the camera are customers. Both James and Ian, owners of The Cad & The Dandy, wanted to brand their website to make it approachable, and not have it give off that rarefied air of an exclusive club you’re not invited to. So no icily chiselled models in immaculate poses customers can’t relate to. I think they got it pretty spot on. But, of course, that did present more of a challenge for the photographer. Ie., me. Because you’re not working with models you have to work harder to put everyone at ease, communicate what you want, and create an atmosphere where the photography is almost a by-product of the mood of the day. Stylish, real, authentic — anyone can have this. A balance between keeping the feel relaxed yet nodding to the fact that a great, bespoke suit can be a form of theatre in itself. I like to think we did it with some aplomb..
NB. Two of the customer/models have blogs themselves.
This is Winston’s: Le Vrai Winston
And this is Theo’s (who, incidentally, won Hacket’s London Sartorial Man of the Year with a Cad & The Dandy suit — hats off to you, sir): Giant Beard
Oh and I, myself, will be sporting a Cad & The Dandy suit for my wedding in the Spring…
Art Direction and general force behind the scenes: Lydia Hargrave.
Makeup: Sandra Bermingham
Assisting: Gabrielle Robbins.
Special guest appearance by Pandora the cocker spaniel.